Dettol NDTV Banega Swachh India

Dettol NDTV Banega Swachh India


A cleaner India will have a positive impact in eradicating health related diseases. We are proud to partner with leading news channel NDTV's Banega Swachh India campaign, to transform hygiene and sanitation habits across the country. As the managing partner, we are responsible for the overall execution of the program across the country that includes construction of toilet, communication and advocacy. CAF India will oversee the operations of the implementation activities, including periodic monitoring, strategic visioning, and donor reporting.

NDTV has launched Banega Swachh India, a 5 year ambitious program to address the rising need of hygiene and sanitation in India. The campaign aims at creating awareness about the importance of hygiene and sanitation, and also work with NGO partners to support infrastructure for construction and maintenance of toilets. The two-fold aim of this initiative is to create awareness about the importance of proper hygiene and sanitation in rural India, and raise funds to build toilets.

The campaign will have a strategic three-pronged approach to achieve the project objectives:

  • Building functional toilets at individual household level in rural and urban areas.
  • Creating awareness on use of toilets and other health and hygiene practices.
  • Campaign, centered on changing & educating nation's mind-sets about Hygiene & Sanitation.